:max_bytes(150000):strip_icc()/GettyImages-2217711429-e8320c9ed1b54f709fe5042421e38a95.jpg "Best Buy Marketplace Launches, Offering Dishes, Instruments, Toys, and More")
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Key Takeaways
- Best Buy’s third-party marketplace went live in the U.S. on Tuesday.
- Customers can now purchase cookware, decor, and musical instruments through Best Buy’s app and website.
- The electronics giant is one of several retailers trying to tap into the third-party marketplace business model.
You can now go to Best Buy’s website for everything from a statue of Ganesh playing the flute to a set of champagne flutes.
Best Buy (BBY) doubled the number of products available through its website and app while launching a U.S. marketplace Tuesday that’s open to hundreds of brands not carried in its stores, such as Martha Stewart, Crock-Pot, and World Wide Stereo. The marketplace offers more technology and taps into new categories, including sports team merch, seasonal decorations, and musical instruments, as well as toys and puzzles, Best Buy said in a press release and Q&A.
“Our customers have always looked to us to bring excitement and inspiration in ways only technology can,” Frank Bedo, chief marketplace and eCommerce officer at Best Buy, said in a statement. Through the marketplace, “we can truly offer the full experience they need,” the statement said.
The electronics giant, which already has a third-party platform in Canada, is the latest retailer to launch an online marketplace—a move that allows companies to expand their product portfolio without investing in inventory or storage space. Walmart (WMT), Target (TGT), Lowe’s (LOW), Nordstrom, and Ulta (ULTA) have launched or shared plans to launch a marketplace, according to company announcements. Digital marketplaces are estimated to facilitate hundreds of billions of dollars in annual sales.
Shoppers can’t currently have marketplace purchases shipped to a store for pickup, but Best Buy locations will facilitate returns, a spokesman said.
Best Buy shares were up about 4% in recent trading but are down more than 12% for the year. In late May, the company reported mixed first-quarter results and lowered its full-year outlook because of tariffs.
UPDATE—Aug. 19, 2025: This article has been updated to include details about in-store pickup as well as refreshed share prices.
