A Florida county that has spent decades making national headlines as the site of some of the country’s most heinous and violent crimes is going through a surprising resurgence among homebuyers seeking an affordable beach retreat on the Gulf Coast.
Escambia County—which encompasses Pensacola—has quietly become one of the best-value beach markets in the Sunshine State, offering a bargain slice of the coastal lifestyle at a time when prices among the rest of Florida’s oceanfront communities remain very much out of reach for the average buyer.
True crime fanatics will no doubt be familiar with the area, which has something of a notorious reputation fueled by multiple high-profile criminal cases over the years, the most infamous of which is arguably that of serial killer Ted Bundy.
Bundy, who was executed in 1989, became one of the country’s most prolific serial killers, responsible for dozens of murders across the U.S., from Washington to Idaho. He is understood to have arrived in Florida in 1978, when he killed three women: two sorority sisters at Florida State University, then a 12-year-old girl.
The murderer carried out these crimes for years, evading—and then escaping—the law, until he was finally arrested in Pensacola in 1978 after being pulled over by a police officer while driving a stolen vehicle. His capture ultimately brought an end to one of America’s most notorious killing sprees.
Among the other infamous crimes to have unfolded in Escambia County were the 2009 murders of Byrd and Melanie Billings, a Pensacola couple known for adopting multiple children with special needs.
The pair were killed during a violent home invasion orchestrated by a group of suspects who had entered the property in order to steal what they believed was a fortune hidden there. It was a case that shocked the country—and led to the arrests of eight suspects, one of whom was given the death penalty, while two others were convicted of first-degree murder.
Escambia County is also linked to Judy Buenoano, a convicted murderer who was dubbed the “Black Widow.” Her poisonings of family members and a partner led to her being at the center of one of Florida’s most infamous murder cases during the 1980s.
More recently, a number of other homicide investigations have once again thrust the area into the national spotlight, reinforcing its reputation as a place that has experienced more than its share of headline-grabbing crimes.
However, Escambia County Sheriff Chip Simmons announced in January 2026 that the area had experienced “probably the biggest drop in homicide numbers that we’ve had in recent memory,” revealing that the number of homicides in 2025 had fallen by about 40% from the previous year.
“Escambia County has never been as safe as they are now,” Simmons said during an appearance on Pensacola Morning News. “And we have never been as capable as we are today.”
In November 2025, Pensacola was also ranked No. 8 on the U.S. News and World Report’s list of the Best Places to Live in Florida in 2025-2026.
The local housing market also presents a very positive picture—one that stands in sharp contrast to the county’s dark past.
While the median listing price in Escambia County climbed 29.2% between June 2019 and June 2026, according to Realtor.com® data—rising from $265,000 to $342,428—the area remains relatively affordable when compared to the rest of Florida.
It is also well below the national median list price of $430,000.
As of June 2026, the median list price in the Sunshine State stood at $423,900—19% higher than the Escambia County median.
Inventory in the county has also expanded, giving buyers more options than they had before the pandemic.
Active listings climbed from 1,459 in June 2019 to 1,797 in June 2026—an increase of 23.2%—while the median time a property spent on the market dipped slightly from 66 days to 64 days.
Across the rest of Florida, inventory has grown much more modestly: Active listings increased 10% to 153,348 homes, while the typical property now spends 78 days on the market, compared with 74 days in 2019.
Escambia also offers a notable discount compared with neighboring Santa Rosa County, where the median home price reached $409,225 in June 2026 after soaring 42.3% from $287,500 in 2019.
Santa Rosa also saw its inventory rise from 891 listings to 1,200, although buyers continue to pay a substantial premium to live there.
Given that Escambia features the same alluring offerings as Santa Rosa, it is perhaps no surprise that buyers are starting to pay attention.
“Escambia’s appeal lies in its combination of Gulf Coast living and relative affordability,” Realtor.com senior economist Hannah Jones explains.
Residents in Escambia County can enjoy access to sugar-sand beaches, a slower pace of life and a local economy supported in part by nearby military installations, all while paying considerably less than buyers in many other Florida markets.
While its history has often been defined by the crimes that unfolded there, today’s buyers may well want to flock there for very different reasons: coastal living, plentiful inventory, and home prices that remain well below both the statewide median and those found just across the county line.
