Author: Money Mechanics

The rapid growth of connected TV (CTV) is reshaping advertising, but industry veteran Tal Melenboim warns that structural hurdles in measurement, identity, and fraud remain key obstacles to unlocking its full potential.In an interview with Benzinga, Melenboim, a serial entrepreneur with a background in streaming and ad tech, noted that streaming already represents more than 44% of total television viewing in the U.S., with YouTube alone holding a 12% share. The shift, he said, is pulling billions in advertising budgets toward CTV, which is expanding at double-digit rates and increasingly drawing live sports audiences.While growth is accelerating, he highlighted fragmentation…

In the face of a nearly 4% price drop in the past week, Dogecoin DOGE/USD investors have demonstrated unwavering interest, pouring over 15 billion DOGE, or approximately $3.42 billion, into the derivatives market in the last 24 hours.What Happened: A significant open interest in Dogecoin, pointing to a bullish sentiment among investors. Open interest is a measure of the total value of outstanding active futures contracts that investors have committed to Dogecoin.Data from CoinGlass shows that Gate investors were at the forefront, with a total open interest of 3.29 billion DOGE, valued at $750.20 million. This accounts for 21.92% of the total open interest.…