:max_bytes(150000):strip_icc()/GettyImages-2260607963-4922620d60f94b30baa5ccbf4bfc9ba2.jpg "Bad Bunny Just Made Super Bowl History—Here’s the Net Worth Behind the Performance")
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Key Takeaways
- Puerto Rican rapper Bad Bunny had a net worth of $100 million as of 2026.
- Bad Bunny headlined the Super Bowl halftime show in February 2026.
- Bad Bunny has a series of lucrative endorsement deals, co-owns a basketball team, and has also performed for the WWE.
Bad Bunny earned an estimated $66 million in 2025. That placed him at No. 10 on Forbes’ list of the year’s highest-paid musicians. Celebrity Net Worth now pegs his net worth at $100 million as of 2026, up from $50 million a year earlier.
Concert tours are behind the bulk of his fortune, though Bad Bunny has also earned money from film roles in Bullet Train (2022), Happy Gilmore 2 (2025), and Caught Stealing (2025).
Then on Sunday night, Bad Bunny capped a breakout February by headlining the Super Bowl LX Halftime Show. He performed almost entirely in Spanish before an estimated 135 million viewers.
The 13-minute set, which included guest appearances from Lady Gaga, Ricky Martin, Cardi B, and Pedro Pascal, arrived one week after Bad Bunny won Album of the Year at the Grammys for Debí Tirar Más Fotos, the first all-Spanish-language album to claim the prize.
The recording artist, whose real name is Benito Antonio Martínez Ocasio, was also the first Spanish-language artist to headline Coachella in 2023.
The superstar rapper holds endorsement deals, co-owns a professional basketball team, has launched a restaurant, and is also a WWE wrestler.
Fast Fact
Under SAG-AFTRA’s most recent contract, halftime performers like Bad Bunny earn union scale—about $1,000 per day—while the league, Apple Music, and Roc Nation cover production costs that can run between $10 million and $20 million.
Bad Bunny’s Music
The Grammy win this month made Debí Tirar Más Fotos the first to take Album of the Year at both the Grammy Awards and the Latin Grammy Awards. Bad Bunny also took home Best Música Urbana Album and Best Global Music Performance, bringing his career Grammy total to six.
Bad Bunny has been named Spotify’s most-streamed artist globally four times, most recently in 2025, when he generated 19.8 billion streams.
Bad Bunny had two record-breaking tours in 2022, driving most of his $88 million in pretax earnings that year. His 2022 tour, El Último Tour Del Mundo, grossed almost $117 million in ticket sales in North America and was the highest-grossing tour by a Latin artist in Billboard Boxscore history.
His second tour in 2022, The World’s Hottest Tour, raked in $314 million in ticket sales. The combined $435 million made Bad Bunny the highest-grossing artist in a calendar year.
In 2024, the Most Wanted Tour included 49 sold-out shows across North America and grossed more than $210 million. Bad Bunny followed this tour with a 30-show residency in San Juan, Puerto Rico, during the summer of 2025, which sold out 400,000 tickets in under four hours and generated an estimated $176 million to $200 million for the island’s economy.
The final performance of the residency was livestreamed through Amazon Music and Twitch to commemorate the eighth anniversary of Hurricane Maria, and “shattered” Amazon’s streaming records, according to the company.
Fast Fact
Bad Bunny excluded all U.S. dates from his most recent tour, citing concerns about U.S. Immigration and Customs Enforcement raids on concertgoers—making the Super Bowl his only U.S. performance. The selection drew backlash from conservative commentators, but NFL commissioner Roger Goodell defended the choice, calling Bad Bunny “one of the great artists in the world.”
A week before the Super Bowl, his Grammy Album of the Year win drove a 240% spike in streams of Debí Tirar Más Fotos, with the album pulling in more than 16 million U.S. on-demand streams in a single day.
Bad Bunny’s sixth tour, Debí Tirar Más Fotos World Tour, launched in November 2025 in Santo Domingo and runs through July 2026 across 56-plus stadium dates in 18 countries. More than 2.6 million tickets sold in the first week, prompting him to more than double the original show count.
The first 12 shows grossed $107 million from 697,000 tickets—already surpassing the entire Latin American gross of his 2022 World’s Hottest Tour. Eight shows in Mexico City alone pulled in $86.7 million, the second-highest-grossing concert series at a single venue in Billboard Boxscore history.
Matt Winkelmeyer / Getty Images
Endorsements and Businesses
Bad Bunny has partnered with major brands like Adidas, Cheetos, and Corona. His Adidas sneaker collaborations retailed for $150 a pair in 2023.
In 2023, he starred in a Pepsi commercial, featuring his latest song, “Where She Goes.” He co-chaired the Met Gala in 2024. Bad Bunny appeared in a Gucci campaign with Kendall Jenner in 2024, and in 2025 was named a global ambassador for Calvin Klein underwear.
Gladys Vega / Getty Images
WWE Appearances
The rapper is also a WWE wrestler and earns an estimated $100,000 for appearances in the ring, according to Wrestling Edge. In May 2023, the rapper defeated wrestler Damian Priest in a San Juan Street Fight and picked up his first singles win of his WWE career, according to WWE.
Bad Bunny on the Big Screen
The artist appeared in the Brad Pitt film “Bullet Train,” which earned $231 million in global ticket sales. Bad Bunny’s made his acting debut as a guest star on Netflix’s Narcos: Mexico. His 2025 credits included Adam Sandler’s Happy Gilmore 2 and Darron Aronofsky’s Caught Stealing.
Basketball Team
He has been a co-owner of Puerto Rican basketball team Los Cangrejeros de Santurce since 2021.
Restaurant
In 2022, Bad Bunny launched a Japanese-inspired steakhouse and lounge in Miami with restaurateur David Grutman.
Real Estate
In January 2023, Bad Bunny bought an $8.8 million house in Los Angeles, according to Architectural Digest. The five-bedroom house and separate two-bedroom guesthouse total more than 7,000 square feet. In 2024, he purchased a second LA home from singer Ariana Grande for a reported $8.3 million.
