:max_bytes(150000):strip_icc()/GettyImages-2257983016-f0b42fb6ee934e1f8657ec753c05c7cc.jpg "Starbucks Stock Is Getting Another Lift Wednesday—The Next Catalyst Could Come Tomorrow")
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Key Takeaways
- Starbucks earlier today reported comparable-store and transaction growth in the last quarter of 2025 that signaled continued progress in its turnaround effort.
- The company said an Investor Day event set for tomorrow will detail its long-term growth plan.
People are going, if you’ll forgive the joke, back to Starbucks.
The phrase is doing triple duty there: It’s the name of the coffee giant’s turnaround plan, but it’s also what was visible in the company’s latest financial results, reported earlier today. And it’s what investors are doing—today, but also this year—with the stock, too.
Why This Matters to Investors
Investor caution around Starbucks’ shares appears to be cooling. The stock, lifted by the accumulation of signs that its turnaround is getting people back into its cafes, has handily beaten the S&P 500 this year and continues to climb today.
Starbucks (SBUX) earlier today reported fiscal first-quarter (ended Dec. 28) global and North American comparable-store sales that rose 4% year-over-year, as well as a 3% rise in transactions. That served as further signal that the company’s “Back to Starbucks” effort to get people into its cafes again is working.
The results are helping shares of Starbucks on Wednesday: They were recently up more than 2%, rising on a broadly quiet day for stocks ahead of a Federal Reserve interest-rate decision and highly anticipated earnings reports from major tech companies.
The move has Starbucks shares well into market-beating territory for 2026 and in the neighborhood of flat for the past 12 months—which may not sound like much, but today’s highs above $100 look pretty good compared to 12-month lows in the $70s.
“We are clear on our long-term vision,” CEO Brian Niccol said on a conference call Wednesday, a transcript of which was made available by AlphaSense. “We will be the world’s greatest customer service company. We will offer the best job in retail. We will be the community coffee house. Our brand will be visible, relevant and loved everywhere and we will accelerate growth around the world. And finally, we will deliver on our commitments to create shareholder value.”
The company has another chance to impress tomorrow morning, when an Investor Day is scheduled. The company in a statement said it will use the event to “unveil its long-term growth strategy.”
