We are only a few days away from Thanksgiving and Black Friday, the major shopping event that signals the start of the holiday season — but Black Friday week deals are already live.
We’ve spotted a range of Apple deals, and with the arrival of M5-powered iPads and MacBooks, deep discounts have appeared on older models, alongside cut-price iPhones, AirPods, AirTags, and Apple accessories.
Black Friday is an excellent opportunity to save, especially as Apple device sales aren’t historically massive throughout the year. You might not see many bargain Apple products, but given how expensive they can be, even a discount of 5% – 20% can still be worth your while.
Also: The best Black Friday deals we’ve found so far
ZDNET extensively covers the major Black Friday sales event, and we are tracking Apple discounts across retailers, including Amazon, Walmart, and Best Buy. Here are the best Black Friday deals on Apple products online. We will be frequently updating our deal recommendations as more become available during the event.
Black Friday Apple deals at a glance
Best Black Friday Apple deals
- Current price: $400 (27% off)
- Original price: $549
Our reviewers consider the Apple AirPods Max over-ear headphones as one of the best options around for Apple fans. While they are expensive, they are powered by Apple’s H1 chip and offer high-quality sound, spatial audio, and active noise cancellation.
These discounts are applied to four in-stock color finishes.
Review: The AirPods Max are (still) the best headphones for Apple users
- Current price: $274 (21% off)
- Original price: $349
Over at Amazon, a sales favorite has reappeared during the holiday season — the A16-powered Apple iPad. This tablet is a great choice if you want an affordable, entry-level device for casual use, entertainment, streaming, and study.
- Current price: $18 (38% off)
- Original price: $29
If you are like me and lose your car or house keys more often than you would like to admit, you might be interested in the discount available on an Apple AirTag item tracker over at Amazon — our pick for the best Bluetooth tracker overall. This is one of the largest drops we’ve seen.
Review: The best Bluetooth trackers you can buy in 2025
- Current price: $599 (25% off)
- Original price: $799
The Apple Watch Ultra 2 is a powerful wearable that members of ZDNET own and enjoy. Take 25% off the typical RRP on this GPS and Cellular option at Amazon during Black Friday week.
Black Friday iPad and MacBook deals
- Current price: $449 (25% off)
- Original price: $599
For those on the hunt for a thin and light iPad, consider the $150 discount available for an M3-powered Apple iPad Air. This tablet comes with an 11-inch Liquid Retina display and 128GB of storage.
- Current price: $1,199 (8% off)
- Original price: $1,299
Another discount is available for a powerful iPad Pro at Best Buy. It comes with an upgraded M4 chip, a larger 13-inch display, and 256GB of storage.
- Current price: $749 (25% off)
- Original price: $999
This 2025 MacBook Air is now on sale at Amazon. Powered by Apple’s M4 chip, this work and entertainment-ready laptop is thin, light, and comes with a 13-inch display, 16GB of RAM, and 256GB of storage.
- Current price: $1,149 (18% off)
- Original price: $1,400
During Black Friday, you can also enjoy over $250 off the usual price of a 2025 Apple MacBook Air. This model is equipped with a 15.3-inch Liquid Retina display, 16GB of RAM, and 512GB of storage — making it a great choice for work and travel.
- Apple MacBook Pro (M4 Pro): $2,189 (save $310): This 2024 MacBook Pro, powered by an M4 Pro chip, will give you all the power you need for productivity. It also comes with a 16.2-inch display and 512GB of storage.
- Apple MacBook Pro (M2 Pro): $2,099 (save $400): An alternative is a MacBook Pro at Best Buy powered by an M2 Pro, which offers the same display size and storage.
- Apple MacBook Pro (M4): $1,699 (save $300): If you want more memory than the aforementioned MacBook Pro, a discount is also available on a variant with 24GB of RAM.
- Apple MacBook Pro (M4 Max): $3,499 (save $500): This MacBook has enough power to last you for years to come. It offers a 16.2-inch Liquid Retina XDR display, 48GB of RAM, and 1TB of storage.
- Apple 2024 iMac: $1,349 (save $150): Need a powerful iMac desktop PC for your creative pursuits? Check out the discount on a model powered by an M4 chip.
- Apple 2024 Mac mini: $479 (save $120): Alternatively, take 20% off the Apple Mac mini, also powered by an M4 chip with 256GB of storage.
- Apple iPad mini: $399 (save $499): We usually see $100 taken off the Apple iPad mini during Black Friday — and this deal is back.
Black Friday AirPods deals
- Current price: $135 (20% off)
- Original price: $169
We also like the discount available on these 3rd-gen Apple AirPods. You will pay only $135 while Amazon’s sale and stocks last for these earbuds, powered by Apple’s H1 chip.
- Apple AirPods Max: $400 (save $149): Another audio deal we’ve listed as a favorite is for the Apple AirPods Max, now priced at $400 at Amazon.
- Apple AirPods Pro 3: $220 (save $29): Over at Amazon, save just under 30 bucks on a pair of premium Apple AirPods Pro 3 earbuds.
- Apple AirPods with charging case (3rd-Gen) (Renewed): $92 (save $17): If you don’t mind refurbished tech, you can pick up a pair of Apple AirPods for less than $100.
- Apple EarPods headphones (wired): $13 (save $6): You can save a few dollars on a pair of wired Apple EarPods that come with a USB-C connector.
- Apple Wireless Charging Case for AirPods (1st, 2nd-gen): $45 (save $34): If you’ve lost your charging case — something I’ve done in the past — you can pick up a replacement at Amazon for 43% off.
Black Friday Apple Watch deals
- Current price: $10 (38% off)
- Original price: $16
If the band for your Apple Watch is looking a bit tired and bruised, you might be interested in this deal for a replacement. Available in the range of colors — although the Midnight version is the cheapest — these stylish stainless steel bands are compatible with smartwatch models between 41mm and 49mm.
- Apple Watch Series 11: $339 (save $60): Save $60 on the Apple Watch Series 11 at Amazon. This 42mm model provides GPS connectivity.
- Apple Watch SE (2nd Gen): $230 (save $20): Another discount we noted is for a GPS, 40mm Apple Watch SE with a Starlight band.
- Apple Watch Ultra: $340 (save $58): If you don’t mind a renewed model, save fifty bucks on the 49mm Apple Watch Ultra, set with GPS and Cellular connectivity.
- 3-pack Mesh Loop Apple Watch bands: $10 (save $8): If you want some replacement bands for your Apple Watch, these discounted options are available in a range of colors.
- MioHHR stainless steel band, gold finish: $11 (save $6): Alternatively, save a few dollars on a solid band compatible with 38mm – 41mm models.
- Carvur titanium Watch Band T20: $60 (save $20): We’ve also spotted a 25% discount on this smart, stylish titanium replacement band for Apple Watch Ultra devices.
Black Friday Apple accessory deals
- Current price: $65 (34% off)
- Original price: $99
If you are forever losing your keys or wallet — and your partner is the same — consider picking up a four-pack of Apple’s AirTag item trackers for $65.
- Current price: $95 (26% off)
- Original price: $129
Need to replace an aging stylus for use with your iPad? You can save 26% on the Apple Pencil Pro over at Amazon during Black Friday.
- Current price: $49 (38% off)
- Original price: $79
If you’re in the market for a more affordable Apple stylus than the Pro, check out the discount available on a USB-C Apple Pencil at Amazon.
Top Black Friday Apple sales
- Amazon: Heavy discounts on iPads, MacBooks, and Apple accessories
- Best Buy: Doorbuster deals on the biggest range of MacBooks you can find online
- Walmart: Bargain Apple Watches, AirPods, and refurbished Apple tech
- Newegg: Keep an eye out for discounts on iPhones and more
- Target: Deals on AirTags and other popular Apple accessories
When is Black Friday?
Black Friday used to be on the last Friday of November each year. However, many retailers now offer their own sales over the course of a whole week, and so you can expect sales to appear from around Monday, Nov. 24. Black Friday itself falls on Friday, Nov. 28, and leads into Cyber Monday on Dec. 1.
Are Apple products really cheaper during Black Friday?
They can be! Some products, such as older iPads, typically are discounted by around $50 or more during sales events and this tends to appear every year. I wouldn’t expect massive price cuts for new, flagship Apple devices, but more often than not, you can save a few dollars.
How did we choose these Black Friday deals?
ZDNET only writes about deals that capture our own interest — devices and products we want, need, or would recommend not only to our readers, but to friends and family. Our experts look for deals at least 20% off (or hardly ever on sale), using established price-comparison tools and trackers to determine whether the deal is actually worth your time.
We also examine customer reviews and rely on our own hands-on experience with new tech to find out what matters to real people who already own and use the products we’re recommending. The goal is to deliver the most accurate advice and to make you aware of price drops so you can shop smarter.
What are the best Black Friday deals?
ZDNET’s experts have been searching through Black Friday sales to find the best discounts. These are the best Black Friday deals so far, by retailer:
And the best Black Friday deals by product category or price point:
