:max_bytes(150000):strip_icc()/GettyImages-2240037201-329d6505cd7043569464d11adf90278f.jpg "Travis Kelce’s Star Power Is Helping Boost Six Flags Stock")
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Key Takeaways
- Six Flags Entertainment shares soared Tuesday after activist investor Jana Partners said it’s teaming up with NFL star Travis Kelce to press for changes at the company.
- Six Flags shares have lost nearly half of their value this year as the amusement park operator has grappled with declining attendance.
Six Flags’ stock is getting a bit of help from Travis Kelce.
Shares of Six Flags Entertainment (FUN) surged nearly 18% Tuesday afternoon after activist investor Jana Partners said it’s teaming up with the NFL star, who is engaged to pop superstar Taylor Swift, to advocate for changes at Six Flags.
Jana said the firm, theme-park fan Kelce, and other investors have acquired an approximately 9% stake in struggling Six Flags.
“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” said Travis Kelce in a statement. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”
Why This Is Significant
Activist investors typically acquire minority stakes to push for changes at public companies, and the surge in Six Flags’ stock Tuesday suggests Travis Kelce and Jana’s involvement have boosted optimism about shifts at the company.
The move could mean big changes ahead for Six Flags, which is searching for a new CEO after announcing in August that current chief Richard Zimmerman plans to step down by the end of the year.
Even with Tuesday’s gains, Six Flags shares have lost nearly half of their value in 2025 as the company has grappled with a host of issues from bad weather and broken rides to stiffer competition, contributing to declining attendance at its parks.
