This Big Egg Company Just Held Its First-Ever Earnings Conference Call. Here’s Why.

Which came first: the end of quarterly earnings reports, or Cal-Maine’s first conference call? That question, at least, has a simple answer.

Egg giant Cal-Maine (CALM) made company history Wednesday when its executives hosted the first quarterly earnings conference call in its 30-year history. The nation’s largest egg producer took part in a decades-old corporate tradition not long after President Donald Trump called for eliminating a rule requiring quarterly reports.

“This is an important milestone for us as it marks our first ever earnings call,” Cal-Maine CEO Sherman Miller said, according to a transcript made available by AlphaSense. “It’s an important part of our commitment to a more robust investor relations strategy aimed at increasing visibility.”

The Securities and Exchange Commission requires publicly-traded companies to report their numbers four times a year, though it doesn’t mandate a debrief via conference call. Not all companies conduct them. (The folks on the other end of the line are typically Wall Street analysts, though they don’t have to be: Tesla (TSLA), for example, elevates questions from investors.)

Many investors prefer just about as much information from the companies they follow as possible. Some companies believe more disclosure helps tell their story; Coscto (COST) reports monthly sales, a near-extinct practice that was once widespread.

Trump and others think corporations should have to share results just twice a year, which they argue will reduce expenses and administrative burdens and focus managers on the long-term, rather than on quarters.

Goldman Sachs (GS) CEO David Solomon, for one, said last week that he wasn’t sure where he landed on Trump’s proposal—though personally, he said, “I’d rather do two earnings calls a year.”

Cal-Maine, for its part, decided to start hosting earnings calls as it looks to crack its reputation as an egg-only company. The Mississippi-based company is leaning into higher-profit prepared foods and “specialty” eggs such as cage-free and organic varieties, executives said Wednesday.

Cal-Maine recently bought Echo Lake Foods, which sells pre-cooked eggs, waffles, pancakes and french toast to commercial kitchens.

“We’re really excited about expanding into some of these additional formats,” CFO Max Bowman said, according to the transcript. These items, he said, make it “easier for consumers, in general, to consume eggs.”