Key Moves That Built Her Wealth

Pop superstar Taylor Swift’s net worth climbed in 2025 to an estimated $1.6 billion, according to Forbes. Meanwhile, she’s making headlines offstage with her engagement to Kansas City Chiefs star Travis Kelce, marking a new chapter in her personal life while her business empire continues to grow.

Swift is one of the few artists to reach billionaire status from music and performing alone, according to an analysis by Bloomberg. From record-breaking concert ticket and album sales to a sprawling real estate portfolio, here’s how Taylor Swift built her empire.

Albums    

Swift has earned hundreds of millions from a successful music career, which she began at age 16 with her eponymous debut album. Since then, she has released 11 studio albums, each selling millions of physical and digital copies worldwide.

In 2020, her albums “Evermore” and “Folklore” accounted for the bulk of her $23.8 million in revenue, with Billboard estimating that Swift earned about half (46%) of the royalties from sales and streaming, as she owned the masters. The publishing rights Swift owns for her earlier albums are worth an estimated $200 million, according to Billboard’s estimates.

She made another $92 million in 2022, landing at No. 9 on Forbes’ list of The World’s Highest-Paid Entertainers. Much of that came from her decision to rerecord her old albums, such as “Red (Taylor’s Version)” and “Fearless (Taylor’s Version),” after the ownership of their original masters was sold.

Her 10th studio album, “Midnights” (2022), sold 6 million albums worldwide in the first two months of its release. According to Universal Music Group, Swift is the only artist to have had five albums sell more than 1 million units during their release week.

In 2024, Swift released “The Tortured Poets Department,” which set an even higher benchmark. It debuted at No. 1 on the Billboard 200 with 2.61 million units in its first week, the second-biggest weekly total in chart history. By year’s end, the IFPI confirmed it as the bestselling album worldwide in 2024, with 5.6 million copies sold.

Swift’s 12th studio album, “The Life of a Showgirl,” debuts Oct. 3, 2025.

Tours

In 2015, Swift’s 1989 world tour generated $250 million in global ticket sales, making her the top-grossing touring artist that year. Swift’s 2018 Reputation tour brought in $266.1 million in ticket sales, breaking the record for the highest-grossing U.S. tour since Billboard Boxscore started tracking data in 1990.

Swift kicked off her 53-date Eras Tour in March 2023, where she earned about $10 to $13 million each night of the tour, according to Forbes. The superstar earned about $780 million in ticket sales on the U.S. leg of her tour. All told, her Eras Tour grossed more than $2 billion worldwide, making it the highest-grossing tour of all time.

Her accompanying Eras Tour concert film also made history, becoming the highest-grossing concert film ever in North America, with nearly $100 million in ticket sales on its opening weekend. The concert film is part of a partnership between Swift and AMC Entertainment Holdings Inc. (AMC), the film’s distributor.

Before Eras, Swift’s Reputation tour was the highest-grossing tour in U.S. history. She was also the first artist in history to have claimed all the top 10 spots on the Billboard Hot 100 song list, and was ranked third on Forbes’ list of America’s Richest Self-Made Women Under 40 in 2022.

Real Estate Empire

In addition to her successful music career, Swift also has a real estate portfolio worth more than $150 million, according to The Wall Street Journal, including sprawling beachfront mansions and property in Tribeca. 

Tennessee

Swift owns several units in a luxury condo building in Nashville, Tennessee. She first purchased a penthouse at the Adelicia building when she was 19 years old for $1.99 million through a trust, and later bought the unit below for $387,000. Her holdings in the Adelicia are worth $4 to $6 million, based on estimates by The Wall Street Journal. Swift also owns an estate in Forest Hills, Tennessee, worth an estimated $8 million. 

Rhode Island

Swift also owns a seven-bedroom, nine-bathroom beachfront property in Watch Hill, Rhode Island, for about $17.75 million in 2013. The nearly 12,000-square-foot property is valued about $30 million.

New York City

Swift also broke into the Manhattan real estate market, owning a duplex and a town house in Tribeca. The duplex was initially two penthouses that Swift bought for nearly $20 million, and eventually combined into a single dwelling. 

California

In 2015, the pop superstar bought the historic Goldwyn Mansion in Beverly Hills, California, for $25 million. The estate was built by Samuel Goldwyn, a Hollywood producer who was part of the famous Metro-Goldwyn-Mayer film studio. Swift restored the 1930s mansion to its former glory and was granted permission to have the home considered a historic landmark. The home is worth an estimated $32.9 million, according to Zillow as of August 2025. 

Endorsement Deals

Swift has also entered into partnerships with major brands such as Coca-Cola Co. (KO), CoverGirl, Keds, AT&T Inc. (T), Target Corporation (TGT), and Sony Electronics during her career. The singer-songwriter has appeared in many advertising campaigns for the brands across print, television, and digital platforms.

The Bottom Line

Taylor Swift’s $1.6 billion fortune has been built on her ability to reinvent herself and relentless touring. While her real estate portfolio and catalog provide her with long-term stability, media attention to her recent engagement to Travis Kelce demonstrates that she can dominate headlines like few others in recent memory—a skill that is among her most lucrative.