Instead, it is a shared investment and the company is repaid when the home is sold. Crib Equity says this makes homeownership more accessible for many consumers who are struggling with affordability.
“We are looking forward to not only working with Crib Equity, but the future consumers who will have their dreams of homeownership better realized with their assistance,” Jason Mitchell, the founder and CEO of JMG, said in a statement.
Skye Laudari, the co-founder and CEO of Crib Equity, said she’s excited to partner with JMG to bring her company’s product to buyers nationwide. JMG’s network facilitated more than 120,000 referrals and resulted in $5.1 billion in closed sales in 2024.
“Together, we’re empowering homebuyers with more purchasing power, greater flexibility, and the support they need to confidently achieve their homeownership goals,” she said in a statement.
Earlier this month, iBuyer Opendoor announced it was partnering with JMG to bring its solutions to more consumers across the country.

